Bold Brand FAQ
Frequently Asked Questions
Helping AEC Firms Build Bold Brands.
About Bold Brand
Who is Bold Brand LLC?
Bold Brand is a branding and video agency, located in Denver, Colorado, working with branding, marketing, video, and photography clients from coast to coast.
Who is Josh Miles?
Josh Miles is the founder of Bold Brand LLC and the host of the Bold Brand Show. Josh is the former Chief Marketing Officer of SMPS Headquarters, and author of Bold Brand 2.0.
What does Bold Brand do?
Bold Brand helps AEC firms (architecture, engineering, and construction) reposition and differentiate their brand so they can win more work, attract top talent, and communicate with what makes them different. We blend brand strategy, storytelling, and digital marketing to help firms stand out in the marketplace.
Who does Bold Brand work with?
We partner with AEC leadership, marketing directors, in-house creative teams, and firm owners looking to differentiate their firms, improve their market presence, or imagine the next chapter of their organization’s story.
Do you only work with AEC firms?
The AEC industry is our area of deepest expertise, but we also work with aligned professional services in the built environment, as well as commercial real estate, industrial, technology, and nonprofit organizations.
Services & Process
What branding services do you offer?
Our core branding services include:
DRIVE Brand Strategy & Brand Positioning
Brand Messaging & Brand Voice
Visual Brand Identity & Firm Rebranding
M&A (Mergers and Acquisition) Brand Strategy Services
Fractional Chief Marketing Officer (fCMO) Services
Content & Storytelling Strategy
Website & Digital Marketing Services
What Video & Photography services do you offer?
Our photo & video services include:
About Us/Firm Profile Videos
Sizzle Videos
Client & Employee Testimonial Videos
Social Media Videos
Project Documentary Videos
Headshots & Employee Portrait Photography
Exterior & Interior Architectural Project Photography
Drone Photography & Drone Video
Are you FAA Part 107 Drone certified?
Yes, we are FAA Part 107 certified, which means we are licensed and qualified to legally and safely operate drones for commercial video and photography work.
We follow all federal, state, and local regulations, secure any required flight authorizations, and always prioritize safety, professionalism, and responsible flying.
Do you offer full marketing implementation?
Typically we initially help firms with branding or video services. From there we can assist with a wide breadth of other digital marketing services. We have a deep bench of marketing partners who assist us with more niche services, such as web development, hosting, and digital advertising.
What is your branding process?
Our brand strategy process is called DRIVE, which stands for:
Discovery—internal research with your team to sort out goals & objectives
Research—external research, including a brand audit, and client interviews
Insights—compilation of our findings, and brand strategy recommendations
Brand Voice & Brand Essence—developing the written tone and brand archetype
Following DRIVE, we move into visual implementation and brand launch.
Brand Identity—naming, logo design, visual brand systems
Website Design—the key validation point for AEC firms
Video & Photography—imagery and storytelling
Brand Launch—strategies for sharing your brand with your key audiences
Ongoing Marketing Services—Fractional CMO and other ongoing services
How long does a brand engagement take?
The DRIVE brand strategy process is typically a 12-16 week process. Brand identity is typically an additional 8-12 weeks.
Most full branding projects inclusive of website design range from 9-12 months depending on scope, decision-making, and level of engagement.
How do video engagements work?
At Bold Brand, we treat video as a strategic business tool, not just a trendy tactic. We believe most corporate videos are awful to sit through, and they don’t have to be that way.
Every video engagement starts with a discovery session where we clarify your audience, message, and business outcome. From there, we co-develop a story plan, determine production logistics (location, gear, and scheduling), and align on a publishing strategy.
We handle all things video from concept and scripting, talent preparation, and production, to post-production, music, and editing. For AEC firms that want to go deeper, we also offer video retainers, so we’re creating fresh video content for you, year round.
Other Resources Related to Bold Brand
What is the Bold Brand Show?
The Bold Brand Show is our interview-style podcast where we talk with real AEC leaders, innovators, and brand builders about firm growth, differentiation, and the business of expertise. It’s designed to spark better thinking, better positioning, and better storytelling across the built environment. Episodes are available in full video on YouTube and audio everywhere you find podcasts.
What is Bold Brand 2.0?
Bold Brand 2.0 is our book, available in print, Kindle, and Audible, chronicling our brand-building framework built specifically for professional services in the built environment. It evolved from years of hands-on experience working with architecture, engineering, and construction firms trying to stand out in a crowded, relationship-driven industry.
This updated approach blends brand strategy, positioning, content systems, and media-forward storytelling, helping firms clarify who they are, why they matter, and how to communicate that with their key audiences.
What is your connection to Fox Photo Studios?
Fox Photo Studios is a photo and video studio, located just north of downtown Denver. Boasting a 20x14’ L-shaped cyc wall and video podcasting set, it’s great for photo and video productions of all sizes.
Because Bold Brand and Fox Photo Studios are sister companies with shared ownership, clients working with Bold Brand have access to producing content at Fox Photo Studios, at no additional charge.
Visit FoxPhotoStudios.com to learn more.
Getting Started
How do we know if we’re a good fit?
Bold Brand is a good match for AEC firms that:
Value standing out uniquely in a crowded marketplace
Are open to being led in new and unexpected directions
Who understand the importance of reputation and relationships
Who seek top-notch creative work, and won’t settle for less
What does engagement cost?
Pricing varies by scope. We offer options through retainer and project engagements, as well as fractional leadership arrangements. After a short discovery call, we provide clear proposals with tiered pricing options.
How do we get started?
You can schedule a call directly or reach out for an initial conversation. We’ll begin with a brief discussion to determine needs, goals, and best-fit services.