About Bold Brand 2.0

Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. 

In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

• Develop a compelling brand strategy

• Find your unmistakable brand voice

• Develop a unique brand identity

• And build your brand for impact
  

Bold Brand 2.0 is available on Audible and Amazon

Why are professional services brands so far behind?

Developing a unique brand for a professional services firm is a collaborative effort, often between multiple partners within a firm, various stakeholders, and an entire practice often categorized by a high degree of intellectual capacity. Building a great brand from these conditions is no simple task. 

That’s why in today’s marketplace, you’re more likely to find professional “bland brands”—a collection of undifferentiated, me-too brands that do things just the way they always have.

“Josh’s book delivers a boldness that rivals the best branding minds in the world.”

— KYLE LACY, CMO AT JELLYFISH