Delve Underground

AEC Firm Rebrand

Our focus was to successfully rebrand this 330-person firm within a 5-month timeframe, ultimately renaming as Delve Underground.

Scope: Naming // Brand Strategy // Brand Identity // Collateral // Website Design

 
 
 
 

Custom Website Design

Craft CMS

The new Delve Underground website has achieved high Google rankings, contributing to their online visibility, helped with recruitment, and acquisition of new clients, affirming the effectiveness of the marketing strategy in driving business growth and expanding their market presence.

 
 
 

Renaming to Delve Underground

AEC Firm Naming

Key objectives included retaining their underground engineering legacy (Jacobs Associates was founded in 1954) and creating separation in the industry from the recent dissolution of the prior merger and past marketplace confusion with Jacobs Engineering.

 
 
 
 

DRIVE Brand Strategy

Positioning & Brand Voice

Following our DRIVE Brand Strategy process, we completed internal discovery meetings, and external client research—including Australia and New Zealand clients, and developed new brand voice and brand essence statements.

 
 
 

Brand Guidelines

Brand activation

Extensive brand guidelines were developed for successful implementation of the new brand.

 
 
 

Branded Apparel

Brand extensions

We helped Delve Underground envision usage of their new identity throughout print and digital collateral, social media, proposal templates, concepts for wearable apparel and other uses.