Delve Underground
AEC Firm Rebrand
Our focus was to successfully rebrand this 330-person firm within a 5-month timeframe, ultimately renaming as Delve Underground.
Scope: Naming // Brand Strategy // Brand Identity // Collateral // Website Design
Custom Website Design
Craft CMS
The new Delve Underground website has achieved high Google rankings, contributing to their online visibility, helped with recruitment, and acquisition of new clients, affirming the effectiveness of the marketing strategy in driving business growth and expanding their market presence.
Renaming to Delve Underground
AEC Firm Naming
Key objectives included retaining their underground engineering legacy (Jacobs Associates was founded in 1954) and creating separation in the industry from the recent dissolution of the prior merger and past marketplace confusion with Jacobs Engineering.
DRIVE Brand Strategy
Positioning & Brand Voice
Following our DRIVE Brand Strategy process, we completed internal discovery meetings, and external client research—including Australia and New Zealand clients, and developed new brand voice and brand essence statements.
Brand Guidelines
Brand activation
Extensive brand guidelines were developed for successful implementation of the new brand.
Branded Apparel
Brand extensions
We helped Delve Underground envision usage of their new identity throughout print and digital collateral, social media, proposal templates, concepts for wearable apparel and other uses.